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Basics: The tells
There are tiny little tells that give away what you are looking at when you view a website, much like there are signs on a poker player’s face indicating the hand they are playing. These tells can be...
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Basics: There is more than one way to peel an orange
As a wet behind the ears creative SMB and online babe in the woods, I would suggest there is one more thing you probably need to have internalised before you start on the path of your great big online...
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Basics: Avoidance is better than cure
Assuming you agree that it is important for your business to: maintain your existing customer base test the waters and iron out any teething problems along the way with minimal risk to yourself reduce...
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Fashion: Get to my point
I am beginning to think that websites of emerging fashion designers sites suffer from a confluence of 3 delusions/fallacies: That their website is their atelier and the front door and entrance to that...
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Etsy: infographic
I’ve gone through available compete data and etsy weather reports to summarise some of the key points you need to know about etsy. I have also collated stats on competitors identified by etsybitch so...
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Fashion online: Some things change, some stay the same
This post picks up the thread I started when I posted on what I considered Crimes Against Flashion. In that post, I looked at the websites of Chanel (no change), Balenciaga (change!), Lanvin (minor...
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Don’t mess with the classics: a different purchase ecosystem for luxury brands?
Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time...
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Unpacking the following: The divide between Aspirational and Purchase...
Going back to the Financial Times summary of the Altagamma and McKinsey & Co report which highlighted that the social media channels of luxury brands don’t have direct influence on sales it’s time...
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